The above is the kind of outcome we would all wish for if we have ever been prey to a scammer. Regrettably, that is probably one in the dozens of cases raised on internet scams and frauds daily. What’s scarier is that scamming is no longer just targeted at individuals; it is now aimed at bigger companies. Estee Lauder, Puerto Rico and the just recovering Boulder County District School have all been prey to one internet buffoonery or other. The latter still has over a hundred thousand unrecovered after only $500 000.00 was recovered and another $200 000 was paid through insurance.

These are the kinds of losses that cripple any economy of most entities no-matter which super-power country one is from. The best news is in not getting the culprit arrested three years later because in some cases this might be too late for a company to recover from a loss incurred through a scam.

The best news is when a culprit is quickly identified from their online tracings, not from a lucky break through a picture comparison and use of webcam -which I would hail in most instances by the way. But being real, how many people can get that lucky as to have their scammer Identified through a security camera service?

The Authenticity Alliance community is all for this kind of preventive and recovery security systems on the internet. Much like a felonious driver is easily identified from their number-plate should they err on the roads- the same way should everyone be traceable on the internet. With the millions of people who entrust their personal details for online transactions and communications, much should be done to ensure security and accountability online-just like it is in real life.

What would you say to an online system that ensures that each person has their own unique identity with which they stamp their individual identity to communicate with everyone else. In situations of fraud, this identity can then be unraveled? How would you like to join in the community that’s lobbying for this kind of accountability on the internet?

I am blogging as an Individual Member of The Authenticity Alliance, and I frequently blog on behalf of other Alliance members.”


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